The range of vegetarian products in the supermarket is increasing. And it will get even bigger. Because in addition to the usually plant-based burgers, there are other options for replacing meat: by putting microscopic creatures to work. But bacteria, yeasts and molds do have a somewhat dubious reputation when they are named in the same sentence as ‘food’. Which doesn’t do them justice by the way, because they have been used for centuries to make bread, cheese, yogurt, salami, chocolate, coffee, tea, and many other foods. How do you prevent people from viewing this new generation of meat substitutes with suspicion, and are they willing to try it when they see the benefits? Our inventors gave their opinions, asked pertinent questions, and gave suggestions for the do’s and don’ts. And were completely convinced at the end of the session, which proves that with the right approach and information, it can indeed work!
