var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"/"}};
var wpml_cookies = {"wp-wpml_current_language":{"value":"en","expires":1,"path":"/"}};
//# sourceURL=wpml-cookie-js-extra
Wilderhof grows different types of berries, such as raspberries and blueberries. But not every berry is perfect, sometimes they are a bit too hard or too soft, too small or too large, or slightly damaged. Still perfectly edible, but no longer suitable for direct sale.
To prevent these berries from going to waste, we tested several product concepts during two online co-creation sessions held during the COVID-19 pandemic. Participants openly shared their honest opinions, challenged assumptions, questioned proposed concepts, and contributed ideas of their own, providing Wilderhof with valuable insights and concrete inspiration to further develop sustainable applications for surplus berries.
In the Optiberry project, we explored possibilities to upgrade our non-premium fruit. Charlotte and Veerle crossed our path and built a bridge to the consumer. They involved a diverse group of consumers in the co-creation sessions and by using a creative and interactive approach, these sessions resulted in a lot of new ideas that we immediately implemented. Thank you, ladies!
