How can you know whether a product or idea will appeal to consumers?

How about we just ask them …?

Do you, as a citizen, want to help determine what's on our store shelves?

What we do

Everyone wants to keep up with the latest trends, and respond to what's cooking in the world. That's what innovation is all about. But it's a lot easier said than done, and being forward-thinking holds some risks. Fortunately, they can be overcome, and we are here to help you deal with them.

Engaging consumers

Who are you doing it all for? Probably in part for yourself, because you like doing it, but above all for the consumer, the citizens, and society.

To know whether you are on a the right track, it is always a good idea to, now and then, ask the people on the receiving end how they see things. Or even better: to involve them in the development of future products, services or research.

Icoontje Communicatie Communication

Just because the message is clear to yourself, doesn't mean it is for the rest of the world. You are an expert in your own field, and that makes it hard to assess how much - or how little - others know, and how a certain message comes across.

Luckily, we have plenty of expertise in translating complex information into a message that everyone can understand.

Co-creation as a tool

Co-creation is creating together. With your target group of consumers, with other players from the value chain or parties your organisation works with, with experts, it's all possible.

By looking at things from multiple angles and devising solutions together, you get a much broader and more complete vision of the possibilities, needs and requirements of the market, and how to respond to them. Thus avoiding having too much of a tunnel vision, or having a one-sided story.

Icoontje Consultancy Consultancy

After wandering over 15 years around R&D and marketing departments and the innovation landscape, we have gained a lot of expertise on markets and trends, feasibility of ideas and design thinking. We'd like to share this expertise with you. Take a look at what we can do for you.

What types of organisations do we support?

  • For companies in the food and related sectors, or other fast moving consumer goods
  • Research institutes, to support scientific research using consumers and/or enable communication of research results to a wider audience
  • Hospitals, care institutes, schools and other organisations working on their food and nutrition policies
  • Any organisation that wants to use co-creation to improve their collaboration and actively listen to their customers and/or partners

Who are we?

“Let us guide you through the rabbit hole”

Two creative bunnies with a degree in bio-engineering, expertise in the food industry and the innovation landscape. We realise that currently, as global society, we face a host of major challenges. Whether it's dealing with climate change or providing more healthy food for all. There is no simple solution or silver bullet, and tackling them alone is not a feasible path. Part of the solution lies in innovation and cooperation, which happens to be just our thing!

Where can you find us?


Brusselsesteenweg 151
9090 Melle