How can you know whether a product or idea will appeal to consumers?

How about we just ask them …?

Do you, as a citizen, want to help determine what's on our store shelves?

What we do


Co-creation is creating together. Sitting around the table with other parties, such as the consumer. Because launching new products, product concepts or a whole new product range on the market is not as simple as it might seem, especially when it comes to basic products like food.

By involving others in your creative process, you get a more objective view on your ideas, and learn to look at them from a different angle. And doing that may drastically reduce your failure rate.

Icoontje Consultancy Consultancy

After wandering over 15 years around R&D and marketing departments and the innovation landscape, we have gained a lot of expertise on markets and trends, feasibility of ideas and design thinking. We'd like to share this expertise with you. Take a look at what we can do for you.

Icoontje Communicatie Communication

Just because the message is clear to yourself, doesn't mean it is for the rest of the world. You are an expert in your own field, and that makes it hard to assess how much - or how little - others know, and how a certain message comes across.

Luckily, we have plenty of expertise in translating complex information into a message that everyone can understand.

Complete picture

Innovation is a complicated process. We can break it down for you into a number of individual steps. By collaborating with partners and combining our knowledge and expertise, we can help you to map out the entire process, from the initial idea to the go-to-market strategy.

What types of organisations do we support?

  • Food companies and other fast moving consumer goods
  • Research institutes, to support scientific research using consumers and/or enable communication of research results to a wider audience
  • Hospitals, care institutes, schools and other organisations working on their food and nutrition policies
  • Voor elke organisatie die co-creatie wil inzetten om hun samenwerking te verbeteren en echt wil luisteren naar hun klanten en/of partners

Who are we?

“Let us guide you through the rabbit hole”

Two creative bunnies with a degree in bio-engineering, expertise in the food industry and the innovation landscape. We realise that currently, as global society, we face a host of major challenges. Whether it's dealing with climate change or providing more healthy food for all. There is no simple solution or silver bullet, and tackling them alone is not a feasible path. Part of the solution lies in innovation and cooperation, which happens to be just our thing!

Where can you find us?


Brusselsesteenweg 151
9090 Melle