Engaging consumers

The new seafood

There is more to the sea than just fish. Seaweed and algae are presented as one of the sustainable solutions for our food supply in the future. Hence the ValgOrize project, where the possibilities for their application in and as food were approached from different angles: in the field of taste and food safety, but also from a market approach. Enter the inventors: their reactions made it obvious that they have a very different view on seaweed consumption than the researchers, and it is unclear for them why and how we would do this. But they also indicated that there is hope, and what it takes to make it work.

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