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There is more to the sea than just fish. Seaweed and algae are presented as one of the sustainable solutions for our food supply in the future. Hence the ValgOrize project, where the possibilities for their application in and as food were approached from different angles: in the field of taste and food safety, but also from a market approach. Enter the inventors: their reactions made it obvious that they have a very different view on seaweed consumption than the researchers, and it is unclear for them why and how we would do this. But they also indicated that there is hope, and what it takes to make it work.
In the ValgOrize project, we explored the possibilities of seaweed and algae in and as food. Consumer awareness and acceptance play an important role therein. During the co-creation session, we stumbled upon quite a few surprising bottlenecks, but we also got a number of insights for possible solutions. The participants were perfectly convinced afterwards, which proves that the right approach can make it work!
