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Our meat intake could use a serious cut down, but for many this is easier said than done. Because even some die-hard vegetarians still miss the taste of meat from time to time. Producers of plant-based alternatives want to provide a solution by imitating the taste and texture of meat as closely as possible, and the VegAnalog project supports them in this. How the consumer judges these meatless burgers, and how they withstand the comparison with meat, is crucial information. In a co-creation session we therefore presented them with a series of (meatless) burgers and cooked sausages. Plenty of food for thought!
The collaboration with Alice down the rabbit hole is always enlightning, because we don’t just talk about change, but also really listen to the people it affects. This way we can incorporate insights from various stakeholders, which makes our innovations stronger.