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In the fall of 2020, we held a co-creation session about the branding of the ‘rumble in the crumble’ biscuits, formerly known as ‘VitaBran’. The percieved image of these healthy biscuits could use a boost, because healthy pleasures don’t have to be boring, right?
Our inventors tackled the concept and let their creative ideas flow. It was clear the biscuits deserved a little more attention, because not only were they well liked, their nutri-score was also better than average. Our inventors radically went for more color and a more humorous approach, which was fantastically translated into the new branding by the Ceval team. We are fans!
Charlotte and Veerle organized a co-creation session for La Confiance around the new VitaBran bran biscuits. This workshop was without any doubt a real eye-opener and gave us a lot of new insights, which we immediately started working on! It is a step forward for us to understand our customer even better.
