Engaging consumers

Packing down

We are getting seriously worried about the increasing piles of waste and the plastic soup in the oceans. On the other hand, it is quite hard to imagine our daily lives without plastic, because it simply makes life a lot easier. Working with reusable packaging requires preparation, time and effort, and may cause food safety problems or food waste.

The government imposes restrictions on single-use plastics, but that means we have to find alternatives. Alternatives that are feasible for consumers with busy lives, but also for producers and supermarkets, that do not lead to additional food waste or jeopardize food safety.

Such a complex challenge requires an approach that takes into account the views of various stakeholders, including those of the consumer. The food producers called in the help of our inventors, who went looking for solutions and ways to make reusable packaging more convenient and accessible for them, in the supermarket, at festivals or with home delivery services. Because by exploring possible solutions from different angles, we can come to a system that works for everyone.

https://ovam.vlaanderen.be/web/green-deal-anders-verpakt

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