Rumble in the crumble

In the fall of 2020, we held a co-creation session about the branding of the ‘rumble in the crumble’ biscuits, formerly known as ‘VitaBran’. The percieved image of these healthy biscuits could use a boost, because healthy pleasures don’t have to be boring, right?

Our inventors tackled the concept and let their creative ideas flow. It was clear the biscuits deserved a little more attention, because not only were they well liked, their nutri-score was also better than average. Our inventors radically went for more color and a more humorous approach, which was fantastically translated into the new branding by the Ceval team. We are fans!

https://www.ceval.be/