Engaging consumers

Citizen science: Easier said than done

How can you best involve sourdough hobbyists – aka ‘sourdough lovers’ – in a citizen science project? That was the central question in the co-creation session that was organized in the context of the HealthFerm project, a European project led in Flanders by KU Leuven and VUB that focuses on unraveling plant-based fermentation processes. The sourdough lovers were wildly enthusiastic about the project and the session, and provided the researchers with the necessary information to optimize the collaboration between citizen and researcher.

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