Packaging sustainability is far more complex than it appears. Even experts in the field cannot determine at a glance which packaging solution is the most sustainable. Mainly because its environmental impact depends not only on the material itself, but also on factors such as where the material comes from, the product it contains, and what happens to it after being used and discarded.
Together with our inventors, we explored a wide range of packaging solutions to understand how consumers perceive their sustainability, which sustainability messages resonate with them, and where opportunities for improvement remain. The sessions generated valuable insights, and a number of surprising recommendations for packaging producers.
