{"id":9155,"date":"2023-11-22T12:15:02","date_gmt":"2023-11-22T12:15:02","guid":{"rendered":"http:\/\/new.alicedowntherabbithole.be\/reference\/the-new-seafood\/"},"modified":"2026-07-09T10:04:24","modified_gmt":"2026-07-09T10:04:24","slug":"the-new-seafood","status":"publish","type":"reference","link":"https:\/\/alicedowntherabbithole.be\/en\/reference\/the-new-seafood\/","title":{"rendered":"The new seafood"},"content":{"rendered":"<p>There is more to the sea than just fish. Seaweed and algae are presented as one of the sustainable solutions for our food supply in the future. Hence the ValgOrize project, where the possibilities for their application in and as food were approached from different angles: in the field of taste and food safety, but also from a market approach.  <\/p>\n<p>A co-creation session shed light on why consumers are not nearly as enthusiastic about seaweed as the researchers are. More importantly, it revealed the conditions under which seaweed-based products are more likely to gain consumer acceptance and successfully enter the market. <\/p>\n<p><a href=\"https:\/\/www.valgorize.eu\/nl\/\">https:\/\/www.valgorize.eu\/nl\/<\/a><\/p>\n","protected":false},"featured_media":11904,"template":"","class_list":["post-9155","reference","type-reference","status-publish","has-post-thumbnail","hentry","reference_category-co-creatie-en","reference_category-consumenten-betrekken-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new seafood - Alice down the rabbit hole<\/title>\n<meta name=\"description\" content=\"Is the market ready for more seafood on our plates? And which aspects can make seaweed and seaweed based products become more acceptable as food?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicedowntherabbithole.be\/en\/reference\/the-new-seafood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new seafood - Alice down the rabbit hole\" \/>\n<meta property=\"og:description\" content=\"Is the market ready for more seafood on our plates? And which aspects can make seaweed and seaweed based products become more acceptable as food?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alicedowntherabbithole.be\/en\/reference\/the-new-seafood\/\" \/>\n<meta property=\"og:site_name\" content=\"Alice down the rabbit hole\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T10:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2026\/06\/EN-Case-ILVO-ValgOrize.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1436\" \/>\n\t<meta property=\"og:image:height\" content=\"1076\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/the-new-seafood\\\/\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/the-new-seafood\\\/\",\"name\":\"The new seafood - Alice down the rabbit hole\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/the-new-seafood\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/the-new-seafood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/EN-Case-ILVO-ValgOrize.jpg\",\"datePublished\":\"2023-11-22T12:15:02+00:00\",\"dateModified\":\"2026-07-09T10:04:24+00:00\",\"description\":\"Is the market ready for more seafood on our plates? 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