{"id":9152,"date":"2024-03-07T18:44:55","date_gmt":"2024-03-07T18:44:55","guid":{"rendered":"http:\/\/new.alicedowntherabbithole.be\/reference\/not-a-berry-to-lose\/"},"modified":"2026-07-09T09:56:24","modified_gmt":"2026-07-09T09:56:24","slug":"not-a-berry-to-lose","status":"publish","type":"reference","link":"https:\/\/alicedowntherabbithole.be\/en\/reference\/not-a-berry-to-lose\/","title":{"rendered":"Not a berry to lose"},"content":{"rendered":"<p>Wilderhof grows different types of berries, such as raspberries and blueberries. But not every berry is perfect, sometimes they are a bit too hard or too soft, too small or too large, or slightly damaged. Still perfectly edible, but no longer suitable for direct sale.  <\/p>\n<p>To prevent these berries from going to waste, we tested several product concepts during two online co-creation sessions held during the COVID-19 pandemic. Participants openly shared their honest opinions, challenged assumptions, questioned proposed concepts, and contributed ideas of their own, providing Wilderhof with valuable insights and concrete inspiration to further develop sustainable applications for surplus berries.  <\/p>\n<p><a href=\"https:\/\/wilderhof.be\/\">https:\/\/wilderhof.be\/<\/a><\/p>\n","protected":false},"featured_media":11910,"template":"","class_list":["post-9152","reference","type-reference","status-publish","has-post-thumbnail","hentry","reference_category-co-creatie-en","reference_category-consumenten-betrekken-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not a berry to lose - Alice down the rabbit hole<\/title>\n<meta name=\"description\" content=\"How do you give &quot;rejected&quot; soft fruit a second life? Our inventors openly shared their honest opinions, challenged assumptions, questioned proposed concepts, and contributed ideas of their own\u2014providing Wilderhof with fresh inspiration and actionable insights to turn surplus fruit into valuable new products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicedowntherabbithole.be\/en\/reference\/not-a-berry-to-lose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not a berry to lose - Alice down the rabbit hole\" \/>\n<meta property=\"og:description\" content=\"How do you give &quot;rejected&quot; soft fruit a second life? Our inventors openly shared their honest opinions, challenged assumptions, questioned proposed concepts, and contributed ideas of their own\u2014providing Wilderhof with fresh inspiration and actionable insights to turn surplus fruit into valuable new products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alicedowntherabbithole.be\/en\/reference\/not-a-berry-to-lose\/\" \/>\n<meta property=\"og:site_name\" content=\"Alice down the rabbit hole\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T09:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2026\/06\/EN-Case-Wilderhof.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1434\" \/>\n\t<meta property=\"og:image:height\" content=\"1074\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/not-a-berry-to-lose\\\/\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/not-a-berry-to-lose\\\/\",\"name\":\"Not a berry to lose - Alice down the rabbit hole\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/not-a-berry-to-lose\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/not-a-berry-to-lose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/EN-Case-Wilderhof.jpg\",\"datePublished\":\"2024-03-07T18:44:55+00:00\",\"dateModified\":\"2026-07-09T09:56:24+00:00\",\"description\":\"How do you give \\\"rejected\\\" soft fruit a second life? 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