{"id":11392,"date":"2024-10-24T08:39:25","date_gmt":"2024-10-24T08:39:25","guid":{"rendered":"https:\/\/alicedowntherabbithole.be\/reference\/more-than-just-a-wrapping\/"},"modified":"2026-07-09T09:38:47","modified_gmt":"2026-07-09T09:38:47","slug":"more-than-just-a-wrapping","status":"publish","type":"reference","link":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/","title":{"rendered":"More than just a wrapping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11392\" class=\"elementor elementor-11392 elementor-11386\" data-elementor-post-type=\"reference\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1d6ce5 e-flex e-con-boxed e-con e-parent\" data-id=\"2e1d6ce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b55691d elementor-widget elementor-widget-text-editor\" data-id=\"1b55691d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging sustainability is far more complex than it appears. Even experts in the field cannot determine at a glance which packaging solution is the most sustainable. Mainly because its environmental impact depends not only on the material itself, but also on factors such as where the material comes from, the product it contains, and what happens to it after being used and discarded.<\/p><p>Together with our inventors, we explored a wide range of packaging solutions to understand how consumers perceive their sustainability, which sustainability messages resonate with them, and where opportunities for improvement remain. The sessions generated valuable insights, and a number of surprising recommendations for packaging producers.<\/p><p><a href=\"https:\/\/www.flandersfood.com\/nl\/projecten\/tactic\">https:\/\/www.flandersfood.com\/nl\/projecten\/tactic<\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6fda6 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"ef6fda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2025\/11\/Rani-Testimonial-V2-.mov\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2025\/11\/Rani.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11388,"template":"","class_list":["post-11392","reference","type-reference","status-publish","has-post-thumbnail","hentry","reference_category-co-creatie-en","reference_category-consumenten-betrekken-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More than just a wrapping - Alice down the rabbit hole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than just a wrapping - Alice down the rabbit hole\" \/>\n<meta property=\"og:description\" content=\"Packaging sustainability is far more complex than it appears. Even experts in the field cannot determine at a glance which packaging solution is the most sustainable. Mainly because its environmental impact depends not only on the material itself, but also on factors such as where the material comes from, the product it contains, and what [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/\" \/>\n<meta property=\"og:site_name\" content=\"Alice down the rabbit hole\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T09:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/10\/EN-Case-FF-TACTIC-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1438\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/\",\"name\":\"More than just a wrapping - Alice down the rabbit hole\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/EN-Case-FF-TACTIC-1.jpg\",\"datePublished\":\"2024-10-24T08:39:25+00:00\",\"dateModified\":\"2026-07-09T09:38:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/EN-Case-FF-TACTIC-1.jpg\",\"contentUrl\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/EN-Case-FF-TACTIC-1.jpg\",\"width\":1438,\"height\":1075},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/more-than-just-a-wrapping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"References\",\"item\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/en\\\/reference\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"More than just a wrapping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#website\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/\",\"name\":\"Alice down the rabbit hole\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#organization\",\"name\":\"Alice down the rabbit hole\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/alice_logo_rgb_alice_logo_kleur_klein-e1587731454837.png\",\"contentUrl\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/alice_logo_rgb_alice_logo_kleur_klein-e1587731454837.png\",\"width\":300,\"height\":117,\"caption\":\"Alice down the rabbit hole\"},\"image\":{\"@id\":\"https:\\\/\\\/alicedowntherabbithole.be\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"More than just a wrapping - Alice down the rabbit hole","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/","og_locale":"en_US","og_type":"article","og_title":"More than just a wrapping - Alice down the rabbit hole","og_description":"Packaging sustainability is far more complex than it appears. Even experts in the field cannot determine at a glance which packaging solution is the most sustainable. Mainly because its environmental impact depends not only on the material itself, but also on factors such as where the material comes from, the product it contains, and what [&hellip;]","og_url":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/","og_site_name":"Alice down the rabbit hole","article_modified_time":"2026-07-09T09:38:47+00:00","og_image":[{"width":1438,"height":1075,"url":"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/10\/EN-Case-FF-TACTIC-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/","url":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/","name":"More than just a wrapping - Alice down the rabbit hole","isPartOf":{"@id":"https:\/\/alicedowntherabbithole.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/#primaryimage"},"image":{"@id":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/#primaryimage"},"thumbnailUrl":"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/10\/EN-Case-FF-TACTIC-1.jpg","datePublished":"2024-10-24T08:39:25+00:00","dateModified":"2026-07-09T09:38:47+00:00","breadcrumb":{"@id":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/#primaryimage","url":"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/10\/EN-Case-FF-TACTIC-1.jpg","contentUrl":"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/10\/EN-Case-FF-TACTIC-1.jpg","width":1438,"height":1075},{"@type":"BreadcrumbList","@id":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alicedowntherabbithole.be\/en\/"},{"@type":"ListItem","position":2,"name":"References","item":"https:\/\/alicedowntherabbithole.be\/en\/reference\/"},{"@type":"ListItem","position":3,"name":"More than just a wrapping"}]},{"@type":"WebSite","@id":"https:\/\/alicedowntherabbithole.be\/#website","url":"https:\/\/alicedowntherabbithole.be\/","name":"Alice down the rabbit hole","description":"","publisher":{"@id":"https:\/\/alicedowntherabbithole.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alicedowntherabbithole.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alicedowntherabbithole.be\/#organization","name":"Alice down the rabbit hole","url":"https:\/\/alicedowntherabbithole.be\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alicedowntherabbithole.be\/#\/schema\/logo\/image\/","url":"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/alice_logo_rgb_alice_logo_kleur_klein-e1587731454837.png","contentUrl":"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/alice_logo_rgb_alice_logo_kleur_klein-e1587731454837.png","width":300,"height":117,"caption":"Alice down the rabbit hole"},"image":{"@id":"https:\/\/alicedowntherabbithole.be\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/reference\/11392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/types\/reference"}],"version-history":[{"count":4,"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/reference\/11392\/revisions"}],"predecessor-version":[{"id":11992,"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/reference\/11392\/revisions\/11992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/media\/11388"}],"wp:attachment":[{"href":"https:\/\/alicedowntherabbithole.be\/en\/wp-json\/wp\/v2\/media?parent=11392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}