{"id":11392,"date":"2024-10-24T08:39:25","date_gmt":"2024-10-24T08:39:25","guid":{"rendered":"https:\/\/alicedowntherabbithole.be\/reference\/more-than-just-a-wrapping\/"},"modified":"2026-06-17T07:35:38","modified_gmt":"2026-06-17T07:35:38","slug":"more-than-just-a-wrapping","status":"publish","type":"reference","link":"https:\/\/alicedowntherabbithole.be\/en\/reference\/more-than-just-a-wrapping\/","title":{"rendered":"More than just a wrapping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11392\" class=\"elementor elementor-11392 elementor-11386\" data-elementor-post-type=\"reference\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1d6ce5 e-flex e-con-boxed e-con e-parent\" data-id=\"2e1d6ce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b55691d elementor-widget elementor-widget-text-editor\" data-id=\"1b55691d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One packaging is more sustainable than the other. But for a consumer, it is very difficult to assess it sustanaibility status correctly. Especially because it is a particularly complex story that not only depends on the material used, but also, for example, where the material is sourced and what is done with it after use. Together with our inventors, we bent over a table full of packaging to find out which type of messages about sustainability they like, and where there is still room for improvement. With some unexpected tips for the producers as a result!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6fda6 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"ef6fda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2025\/11\/Rani-Testimonial-V2-.mov\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2025\/11\/Rani.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11388,"template":"","class_list":["post-11392","reference","type-reference","status-publish","has-post-thumbnail","hentry","reference_category-co-creatie-en","reference_category-consumenten-betrekken-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More than just a wrapping - Alice down the rabbit hole<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicedowntherabbithole.be\/reference\/meer-dan-een-omhulsel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than just a wrapping - Alice down the rabbit hole\" \/>\n<meta property=\"og:description\" content=\"One packaging is more sustainable than the other. But for a consumer, it is very difficult to assess it sustanaibility status correctly. Especially because it is a particularly complex story that not only depends on the material used, but also, for example, where the material is sourced and what is done with it after use. 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