{"id":9074,"date":"2024-02-08T13:49:19","date_gmt":"2024-02-08T13:49:19","guid":{"rendered":"http:\/\/new.alicedowntherabbithole.be\/services\/understanding-and-engaging-consumers\/about-our-inventors\/"},"modified":"2024-08-28T16:17:39","modified_gmt":"2024-08-28T16:17:39","slug":"about-our-inventors","status":"publish","type":"page","link":"https:\/\/alicedowntherabbithole.be\/en\/services\/understanding-and-engaging-consumers\/about-our-inventors\/","title":{"rendered":"About our &#8216;inventors&#8217;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9074\" class=\"elementor elementor-9074 elementor-6407\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-632859f e-flex e-con-boxed e-con e-parent\" data-id=\"632859f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4fd605d e-flex e-con-boxed e-con e-child\" data-id=\"4fd605d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/03\/Bol-bruin.png\" class=\"elementor-element elementor-element-d0638e8 e-con-full e-flex e-con e-child\" data-id=\"d0638e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fd6b9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"71fd6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">About our 'inventors'<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8f247d e-con-full e-flex e-con e-child\" data-id=\"f8f247d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee656d elementor-widget elementor-widget-spacer\" data-id=\"6ee656d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f6d8d elementor-widget elementor-widget-text-editor\" data-id=\"b1f6d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To organize a co-creation session with consumers, you need, well, consumers. And preferably not just any random group of consumers, but those who belong to the target group of your products or services, and who are also motivated and creative enough to give you honest and valuable input.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3886e2a elementor-widget elementor-widget-text-editor\" data-id=\"3886e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"has-text-align-left\"><span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: var( --e-global-typography-primary-font-size ); font-weight: var( --e-global-typography-primary-font-weight ); text-align: var(--text-align); color: var( --e-global-color-text );\">Enter our inventors community! A pool of volunteers with different backgrounds, preferences and tastes who are committed to think about and discuss the concepts and products of the future.<\/span><\/p>\n<p>Are you not quite sure who your target group is? No worries, we can support you in finding the right types of people to invite.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4d0f19 e-flex e-con-boxed e-con e-parent\" data-id=\"b4d0f19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc0187 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"abc0187\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;8&quot;,&quot;slides_to_scroll&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/\u00b0Foto-sessie_2-150x150.webp\" alt=\"\u00b0Foto-sessie_2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Anders-Verpakt-selectie-socials-1-150x150.webp\" alt=\"Anders-Verpakt-selectie-socials-1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Anders-Verpakt-selectie-socials-4-150x150.webp\" alt=\"Anders-Verpakt-selectie-socials-4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Biermachine-co-creatie-6-bewerkt-150x150.webp\" alt=\"Biermachine-co-creatie-6-bewerkt\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Meet-the-new-meat-selectie-socials-2-150x150.webp\" alt=\"Meet-the-new-meat-selectie-socials-2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Meet-the-new-meat-selectie-socials-3-150x150.webp\" alt=\"Meet-the-new-meat-selectie-socials-3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Biermachine-sfeerbeeld-7-OR-150x150.webp\" alt=\"Biermachine-sfeerbeeld-7-OR\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/\u00b0HipstamaticPhoto-671545763.040943-150x150.webp\" alt=\"\u00b0HipstamaticPhoto-671545763.040943\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Biermachine-sfeerbeeld-5-150x150.webp\" alt=\"Biermachine-sfeerbeeld-5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/\u00b0HipstamaticPhoto-671545560.570132-150x150.webp\" alt=\"\u00b0HipstamaticPhoto-671545560.570132\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Zeewier-selectie-2-1024x1024-1-150x150.jpg\" alt=\"Zeewier-selectie-2-1024x1024\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/\u00b0Foto-sessie_4-150x150.jpg\" alt=\"\u00b0Foto-sessie_4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Zeewier-selectie-4-150x150.webp\" alt=\"Zeewier-selectie-4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2023\/11\/Zeewier-selectie-3-150x150.webp\" alt=\"Zeewier-selectie-3\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a408b43 e-flex e-con-boxed e-con e-parent\" data-id=\"a408b43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a550b50 elementor-widget elementor-widget-heading\" data-id=\"a550b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What kind of information do we collect?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10de3b3 elementor-widget elementor-widget-text-editor\" data-id=\"10de3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the standard data, such as age, sex, living situation and professional status, we also specifically ask about their values \u200b\u200band priorities related to purchasing behavior, eating habits, dietary needs and specific hobbies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e847047 e-grid e-con-boxed e-con e-child\" data-id=\"e847047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13e92a elementor-widget elementor-widget-image\" data-id=\"d13e92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-geslacht-1024x782.png\" class=\"attachment-large size-large wp-image-6426\" alt=\"\" srcset=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-geslacht-1024x782.png 1024w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-geslacht-300x229.png 300w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-geslacht-768x587.png 768w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-geslacht.png 1377w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3504e elementor-widget elementor-widget-image\" data-id=\"0a3504e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"678\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-prios-1024x868.png\" class=\"attachment-large size-large wp-image-6432\" alt=\"\" srcset=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-prios-1024x868.png 1024w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-prios-300x254.png 300w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-prios-768x651.png 768w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-prios.png 1332w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9691b2e elementor-widget elementor-widget-image\" data-id=\"9691b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"618\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-leeftijd-1024x791.png\" class=\"attachment-large size-large wp-image-6430\" alt=\"\" srcset=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-leeftijd-1024x791.png 1024w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-leeftijd-300x232.png 300w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-leeftijd-768x593.png 768w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-leeftijd.png 1362w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc78b8c e-grid e-con-boxed e-con e-child\" data-id=\"bc78b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9e06f elementor-widget elementor-widget-image\" data-id=\"7b9e06f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"627\" src=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-type-1024x802.png\" class=\"attachment-large size-large wp-image-6434\" alt=\"\" srcset=\"https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-type-1024x802.png 1024w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-type-300x235.png 300w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-type-768x602.png 768w, https:\/\/alicedowntherabbithole.be\/wp-content\/uploads\/2024\/02\/Grafiekje-type.png 1426w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f1981 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"80f1981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And if you have a specific target group in mind, which we do not have access to yet, we can of course always look for people who do meet this profile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0a897 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