It certainly is not easy to deliver a message to the public in a clear, understandable way, especially when it comes to complex and delicate information. And this is particularly hard when you are an expert in a specific field, as it is difficult to judge how a message comes across to a layperson.
Our expertise lies in translating complex information to a wider audience and visualizing it in a comprehensive and attractive way. We take a look at your message and communication through the eyes of the recipient, and in combination with our scientific background, we search for the best way to bring it across.
New products, concepts or product ranges where the added value is not readily recognizable for the consumer, are often more difficult to sell. This surely is the case where the added value lies in sustainability aspects, health and safety, whereas a consumer is more likely to buy products where convenience, price and taste prevail. Therefore, in order to compromise on convenience or price, it must be very clear what the added value is and if it is worthwhile. We help you find the right way to communicate the added value of your product, clearly and effectively to your customer.
An awful lot of very interesting research is being done. Unfortunately, that information often lingers in scientific circles within the same field of expertise. Bringing these research results out into the open, in a way that also non-experts can understand it has many advantages. Not only will it be picked up by experts in other fields, which could lead to interesting crossovers. It will also spark interest, opening up more opportunities for funding and integrating citizen science into research. Since we are not experts in your field, but have sufficient scientific background to understand the essentials, we are the ideal partner to find for the best ways to broadly disseminate your reseach.
We are convinced of the power of visual information. By translating messages into visual elements, infographics, videos, demo material, or even apps and games, they become easier to handle and more accessible. That is why we cooperate with graphic designers, designers, filmmakers, app and game designers, who can continue to work with the information and the structure that we propose, and develop something beautiful!