Co-creation

Co-creation is… developing new products, concepts or services in close cooperation with your target group.

We can support you in setting-up co-creation trajectories and your innovation process in general: together we define the target audience and organize co-creative brainstorm sessions with relevant consumers.

Even though co-creation is a creative process in which out-of-the-box thinking and an open minded attitude are important, it requires a structured approach and professional guidance.

During an intake meeting we carefully listen to your needs and work out a custom-made approach and process. Due to our extensive experience, we're familiar with an arsenal of tools and brainstorming techniques, which ensures the generation of new and fresh ideas with a proper foundation.

After the brainstorming sessions, we analyse the range of ideas and extract specific concepts, which we further develop and refine, and present to you in a visually appealing way.

"Veerle and Charlotte guided us perfectly in our first acquaintance with co-creation as a company. Besides listening to our needs, they also managed to translate these into a productive co-creation session where we acquired a lot of input about our idea. The subsequent in-depth interviews provided an extra layer of information that we will certainly include in our further strategy."

Sara De Pelsmaeker, Global Business Development Health & Nutrition, Rousselot

“Charlotte and Veerle organized a co-creation session for La Confiance around the new VitaBran bran biscuits. This workshop was without any doubt a real eye-opener and gave us a lot of new insights, which we immediately started working on! It is a step forward for us to understand our customer even better.”

Leo Borms, Owner, La Confiance

Available services

We are very flexible in developing a co-creation process and overall approach that fits your needs. Are you looking for a specific target group or would you rather interact with a cross section of the population? Everything is possible! Together we work out a tailor-made concept that maximizes your chances of success.

In the context of research projects, we are also happy to provide support in setting up a consumer-centric approach, in addition to traditional market research and surveys. For example, we can develop and guide hackathons in which complex problems are tackled and ideas are developed in collaboration with consumer focus groups. These ideas and concepts can be further validated by a wider audience via online tools and apps.

Some shots from previous sessions

During the height of the pandemic we were restricted to having online sessions, but even there we try to make it as cozy as possible!

But also during live sessions we had to adapt to a world of distances and masks. Nevertheless there was a good atmosphere!